MKTG 714Doing Business in the Post-Pandemic World

Multiple Locations: S. America, EU, Asia-Pacific

Monday, January 3rd-Friday, January 7th, 2022

The global business environment is inherently complex and over the past 18 months, the COVID-19 pandemic and its repercussions have further compounded these intricacies. While we may be keenly aware of the challenges companies in North America are facing today, as global business leaders, we must also possess a deep understanding of how the rest of the world is navigating these ongoing challenges and capitalizing on the new opportunities that have arisen over the past year and a half.

This short-term virtual study abroad class provides you with that learning opportunity. This class is a deeply immersive and interactive academic experience that allows you to interact with business leaders from various parts of the world (South America, EU, Asia-Pacific) within a span of a week and learn first-hand how the world has been affected by and is getting ready to come out of this pandemic.

This class is different in that it is designed to focus on the globe- not just a single region. Thus, we will (virtually) visit a different part of the world each day of this class and immerse ourselves in the business and local culture of that region. Through a variety of carefully crafted activities such as visits with business executives, panel discussions with thought leaders, an experiential learning project, as well as various embedded cultural engagements; you will walk away each day with a renewed understanding of a different world region and keys to success in that region.

Faculty Program Leader:

Avinash Malshe, Professor of Marketing

Download/View -- Detailed Program, Itinerary & Cost Information (pdf)

APPLY ONLINE -- Application deadline is Monday, November 15th

Virtual Information Session (s)

Monday, October 18th at noon. VIEW RECORDING HERE